Privacy policy

Updated October 2026

Effective October 19, 2026. Operator: The James Sanson Team at Real Broker.

In short: We collect the contact and move details you give us so we can respond and, if you want, introduce you to a licensed real estate agent in the area you are moving from or to. We use Google Analytics to understand how the site is used. We do not sell your personal information, and we never share your mobile number or text-message consent with anyone for their marketing. heroSOLD does not collect loan, credit, or bank information. Questions? Email help@herosold.com or call 855-750-SOLD.

heroSOLD is a marketing brand of The James Sanson Team at Real Broker. heroSOLD is not a government agency, is not affiliated with any branch of the U.S. Armed Forces or any military installation, and is not approved or endorsed by the Department of Veterans Affairs or the Department of Defense.

1. Who we are and what this policy covers

This Privacy Policy explains how The James Sanson Team at Real Broker ("we," "us," or "our") collects, uses, shares, keeps, and protects personal information through heroSOLD.com (the "Site"), our forms, and our phone, text, and email communications. The Site is operated by James Sanson, a real estate agent licensed in Arizona (license SA535310000). The employing broker is Real Broker AZ, LLC, doing business as Real Broker (Arizona license LC696641000). Arizona real estate licensees are regulated by the Arizona Department of Real Estate (ADRE) at azre.gov.

This Policy does not cover websites we link to, or the privacy practices of independent agents or companies you choose to work with after an introduction. This Policy is part of our Terms of Service.

2. Notice at collection

At or before the point we collect it, we tell you what we collect and why. We collect identifiers (name, phone, email, property address), details about your move and real estate needs, optional military service details, and internet activity such as pages viewed, IP address, and general location based on IP address. We use this information to respond to you, introduce you to an agent if you ask, operate and improve the Site, and meet our legal obligations. We do not sell personal information. Retention is covered in Section 17 and your rights in Sections 22 through 26.

3. Information we collect

• Contact details: name, email address, phone number, and property or mailing address if you provide one.
• Move and real estate details: whether you are buying, selling, renting, or deciding, your timeline, the area or installation you are moving from or to, and any message you send.
• Military service details (optional): branch, status, or PCS orders timing if you choose to share them. See Section 6.
• Technical data: IP address, browser and device type, pages viewed, the page you submitted from, the referring page, UTM campaign tags, and timestamps.
• Consent records: the consent language shown to you, your selections, and the date and time you submitted.
• Communications: the content of calls, texts, and emails with us.

What we do not collect through the Site: Social Security numbers, military ID or DoD ID numbers, copies of orders, driver's license numbers, bank or payment card numbers, credit information, income details, health information, or login credentials. Please do not send those through a web form, text, or email.

4. How we collect it

From you: when you submit a form, call, text, or email us.

Automatically: through cookies and similar technology when you visit the Site, as described in Section 12.

From advertising or search platforms: limited campaign information, such as which link or search brought you to the Site. We do not buy personal information from data brokers or lead sellers.

5. How we use it

• To respond to your inquiry and answer your questions.
• To introduce you, at your request, to a licensed real estate agent who serves the area you are moving from or to (Section 7).
• To provide Arizona real estate brokerage services if you sign a written agreement with us.
• To keep business and transaction records required by Arizona law, including A.R.S. 32-2151.01.
• To operate, secure, measure, and improve the Site.
• To send messages you agreed to receive (Sections 15 and 16 of our Terms of Service).
• To prevent fraud, enforce our Terms, and meet legal obligations.

We do not use your information for a materially different purpose without updating this Policy and, where the law requires, getting your consent.

6. Military and service information

Sharing military details is optional. We use them only to understand your timeline and the area you are moving to so we can respond with relevant information. We never use military or veteran status, or any other protected characteristic, to limit, condition, or change the services we offer. We do not sell military service information or use it for advertising profiles. Some states treat military or veteran status as a protected category, and we handle it with the same care as other sensitive information.

7. Financial and sensitive information

heroSOLD is not a mortgage lender and does not collect loan applications, credit reports, income, asset, or bank information. If you apply for a mortgage with any lender, that lender's own privacy notice governs your financial information. Agents we introduce you to do not receive loan or credit information from us.

If you choose to include sensitive information in a message, such as health or financial details, we use it only to respond to you and keep required records. California residents and residents of some other states may ask us to limit use of sensitive information (Section 22).

8. Agent introductions and referrals

If you ask us to connect you with an agent, we share your name, contact details, move timeline, area, and the needs you described with the agent we introduce. That agent may be on our team or may be an independent licensee at Real Broker or another brokerage, including an agent licensed in another state where you are moving.

• We share only what the agent needs to contact you about the help you requested.
• We do not share your text-message consent with the agent. The agent must get your permission directly before texting you.
• Once you work with an introduced agent, that agent and their brokerage are responsible for how they handle your information under their own privacy policy and the laws of their state.
• You are never required to work with an agent we introduce.

A referral fee may be paid between brokerages when an introduction leads to a closed transaction. How that works is explained in Section 8 of our Terms of Service.

9. Other sharing

We share personal information only as described in this Policy, and never by selling it for money.

• Service providers that help us run the Site and communicate with you, under confidentiality obligations (Section 21).
• Our brokerage and regulators: Real Broker, ADRE, and REALTOR associations, as required by law or brokerage policy.
• Transaction parties, if you engage us for an Arizona transaction: the other party, title and escrow, your chosen lender with your authorization, and the MLS, limited to what the transaction requires.
• Legal and safety: when required by law or to protect rights, property, or safety.
• Business transfers: in a merger, sale, or reorganization, with notice where required.
• With your consent for any other purpose.

10. Mobile numbers and text messages

Text messaging is opt-in. You agree by checking the consent box on our form. Consent is not a condition of buying, selling, or using any service. Message frequency varies, and message and data rates may apply. Reply STOP to opt out and HELP for help.

We do not share or sell mobile phone numbers, SMS opt-in data, or text-message consent with third parties or affiliates for their marketing or promotional purposes. Mobile information is shared only with the service providers that deliver our messages. This protection applies no matter what else this Policy says.

11. Sale, sharing, and targeted advertising

We do not sell personal information for money. We do not currently use advertising pixels, remarketing tags, or cross-context behavioral advertising on the Site. If we add them, we will update this Policy before they go live, explain how to opt out, and honor opt-out signals as described in Section 13.

12. Cookies and analytics

Necessary cookies support basic Site functions, form security, and secure sign-in for our team. They cannot be turned off.

Analytics: We use Google Analytics 4 to understand how visitors use the Site, such as which pages are viewed and which forms are submitted. Google Analytics sets cookies and collects device and usage data. We do not use it to identify you personally. You can block these cookies in your browser settings or with Google's opt-out browser add-on at tools.google.com/dlpage/gaoptout.

13. Global Privacy Control

We honor Global Privacy Control (GPC) signals from all visitors. If your browser sends a GPC signal, we treat it as a request to opt out of any sale or sharing of personal information and any targeted advertising. More information is at globalprivacycontrol.org.

14. Lead source and consent records

For each inquiry, we keep a record of where it came from and the consent you gave, including the consent language shown, the date and time, and the contact details you entered. We keep these records to document consent under the Telephone Consumer Protection Act and to honor opt-outs.

15. Call recording

Arizona allows a call to be recorded with the consent of one party (A.R.S. 13-3005). Many states require everyone on the call to consent, so if we record a call, we will tell you at the start. Recordings are treated as personal information, used only for the purposes in Section 5, limited to authorized team members, and kept under Section 17. We do not use voice recordings for voice identification or to train AI models.

16. AI and automated tools

We may use AI and automated tools to organize inquiries, route them to the right person, and draft messages that a person reviews before sending. We do not use these tools to make final decisions with legal or similarly significant effects on you, such as whether we will work with you. You may ask whether automated tools were used on your inquiry and request human review by emailing us. We use AI providers only under terms that limit use of your data to providing the service to us, and we do not permit them to train models on your personal information where the provider allows that setting.

17. How long we keep information

We keep information only as long as needed for the purpose it was collected. Arizona law requires brokers to keep transaction records for at least five years after a transaction ends (A.R.S. 32-2151.01), and we keep those records at least that long. We keep inquiry records and communications until you ask us to delete them, unless they became part of a transaction. Consent and opt-out records are kept for at least four years. Analytics data follows the retention setting in Google Analytics. Some records must be kept even after a deletion request so we can meet these obligations.

18. Security

We use reasonable administrative and technical safeguards, including encrypted HTTPS connections, password-protected administrative access, access limited to people who need it, and reputable service providers. No system is perfectly secure, so we cannot promise absolute security. Please do not send sensitive information by form, text, or email.

19. Data breach notification

If a security breach affects your personal information, we will notify you and any required regulators as required by the law of your state, including Arizona's breach notification law, A.R.S. 18-552.

20. Children

The Site is not directed to children under 13, and we do not knowingly collect their information. We do not target the Site to anyone under 18 or knowingly collect a minor's information for advertising or profiling. If you believe a minor has sent us information, email us and we will delete it.

21. Service providers

We use service providers that process personal information only to provide services to us, including:

• Website hosting: our hosting provider stores and serves the Site.
• SendGrid (a Twilio company): delivery of inquiry notifications and email.
• Cloudflare Turnstile: checks that a form submission comes from a person, not a bot. Cloudflare processes technical data such as your IP address and browser details to run that check.
• Google: Google Analytics 4.
• Phone and text providers: delivery of calls and text messages you agree to receive.
• Our customer relationship management system: storing and routing inquiries.

This list may change as our tools change. Where state law requires it, we keep data processing agreements with providers.

22. Your rights: California

If you are a California resident, you have the right to know what personal information we collect and how we use and share it; to delete it, subject to legal exceptions including Arizona record-keeping rules; to correct it; to opt out of any sale or sharing; to limit use of sensitive personal information; to receive a portable copy; and to be free from discrimination for using these rights. See Section 25 to make a request.

23. Your rights: other states

Residents of states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Delaware, New Jersey, New Hampshire, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Nebraska, generally have rights to confirm, access, correct, delete, and receive a portable copy of their personal data; to opt out of sale, targeted advertising, and certain profiling; and to appeal a denied request. Military families move often, so we apply these rights to every visitor, no matter which state you live in. Exceptions may apply, including Arizona record-keeping rules.

24. If you contact us from outside the United States

If you are stationed or living outside the United States, your information is transferred to and processed in the United States, where privacy laws may differ from those where you are. Where laws such as the GDPR or UK GDPR apply, you may have rights to access, correct, erase, restrict, or object to processing, to data portability, to withdraw consent, and to complain to a supervisory authority.

25. How to make a privacy request

Email help@herosold.com with "Privacy Request" in the subject line, or call 855-750-SOLD. Include your name, the contact details you gave us, and what you are asking for. We will confirm receipt within 10 business days and respond within 45 days, with one 45-day extension if reasonably necessary. We verify your identity by matching the contact details we hold and use that information only to handle your request. We do not charge a fee unless a request is excessive or repetitive.

26. Authorized agents and appeals

You may have an authorized agent make a request for you with your signed permission; we may ask you to verify your identity. If we deny a request, you may appeal within 60 days by emailing us with "Privacy Appeal" in the subject line. We will respond within 60 days. If you are not satisfied, you may contact your state attorney general.

27. Non-discrimination

We will not deny service, change pricing, or lower service quality because you used a privacy right. We do not offer financial incentives in exchange for personal information.

28. Links to other sites

The Site may link to other websites, such as installation housing offices, government resources, or listing portals. We are not responsible for their privacy practices. Review their policies separately.

29. Changes to this policy

We may update this Policy when our practices or the law change. We will update the date at the top of this page. For material changes that affect your rights, we will give additional notice on the Site.

30. Contact

Privacy questions: help@herosold.com or 855-750-SOLD.

The James Sanson Team at Real Broker, Arizona.

James Sanson | Real Broker | Licensed in Arizona